Attention to Detail


Understand the attention detail:

Web Design is about beauty and functionality and I think we all can improve on these two things by practicing the art of craftsmanship and understanding the attention to detail.

  • Business people carefully oversee the details of their products and services, knowing that one simple slip up can cause a series of events that negatively impacts the bottom line, brand integrity, and public perception
  • Engineers and architects know that the stability of the most gigantic structure depends on the integrity of its smallest element; a failed bolt or a misplaced pin can have huge consequences.
  • Computer programmers spend their careers tightly focused on detail, as one incorrect digit in a code of millions can create an operational nightmare for the end user.

Ultimately, the key to quality in every aspect of our lives is doing little things correctly, all the time, every time, so that each action produces a quality result. Passion for your work, a pervasive commitment to quality, and relentless attention to details are essential markers of excellence. To know how to do something exceptionally well is to enjoy it.

In business, it is the attention to the little things-the details-that create and build long-term customer loyalty.

Small details that leave big impressions. In the successful organization, no detail is too small to escape close attention. If you believe you are too busy to focus on details, or that attending to the ‘minutia’ of your business would make you less effective in delivering your services, I encourage you to re-examine your thinking.

Therefore, if the benefits of hard work are to be maximized attention to detail is a must. Excellence in any endeavor is a production in which every little detail tells a story about one’s intention, commitment, and character. Pay attention to the small stuff. Consistent attention to details produces excellence-that’s why every detail counts!

hb surround sound on KROQ

The standard line in this industry is that most clients don’t really know the difference between good design and great design. While that may be true, Our clients often want work done quickly and inexpensively. To that end, I want to examine what we as designers can do to bring quality craftsmanship to our work.

  • From their simplest models, to their most complicated, the details are what makes the difference.
  • Well-crafted and highly effective don’t have to be expensive either.
  • Computer programmers spend their careers tightly focused on detail, as one incorrect digit in a code of millions can create an operational nightmare for the end user.
  •  A website that looks beautiful, where the details have been attended to carefully, is a website that prompts return visits. Take the time to add polish and style to the small things that can easily go overlooked. Pay attention to hover states, borders, icon placement, grid alignment, microformats, semantic markup, and the like; these are the sorts of details that make the difference.
Skilled professional designers and developers often find themselves in the regrettable position of being treated like tools for the exercise of client whims. It is a rare case when we are afforded the respect and acknowledgement that we deserve for the effort and time that we have dedicated tohoning our craft.
We have the opportunity to change our perception of what we can deliver our clients, and give them credit for recognizing the quality we can provide. We have the opportunity to foster a perception of designers and developers as artisans, for whom craftsmanship is a top priority. It will make a difference to our business, to our clients, and to their customers.