30 Nov Brand Recognition in social marketing campaigns
“Brand Recognition’s part in a graphic heavy social marketing campaign”
by Justin The Designer
Client:
www.thetradeshowgallery.org
1.) First Impressions Matter:
Social media graphics often serve as the first point of contact between your brand and potential customers. A well-designed graphic can capture attention and create a positive first impression, encouraging users to engage further and will be more likely to be shared by users, leading to #increasedvisibility beyond your immediate followers.
2.) Establishing Brand Identity:
Consistent use of #logos, #colors, and #typography helps reinforce your brand’s identity. When users repeatedly encounter cohesive design elements, they develop familiarity and trust, making it easier for them to recognize your brand amidst the crowded social media landscape.
3.) Increased Engagement:
#visuallysatisfying graphics significantly boost user interaction. Posts with high-quality visuals are more likely to be liked, shared, and commented on, which enhances overall engagement and extends your reach on social platforms.
4.) Differentiation from Competitors:
In a crowded marketplace, unique and eye-catching designs set your brand apart from competitors. Effective graphic design creates memorable impressions that can lead to increased brand loyalty and customer retention.
5.) Supporting Marketing Goals:
Social media graphics can be tailored to meet specific marketing campaigns, such as promoting sales or increasing #brandidentity. By aligning your visuals with your marketing strategy, you can leverage them as powerful tools for achieving #businessgoals
FINAL THOUGHTS:
Customers reaching out to inquire about either of the two proposed offers could bring a promising increase in leads and would be attributed to these graphics. For this client getting a lead is a win and considered a conversion.
I designed these three graphics for a clients Black Friday marketing campaign. Which one stands out the most to you? 1, 2, or 3?
