Designers are blogging all kinds of advice about what mobile strategy we should follow, but there is no single approach. Each company or website needs to look at what best fits there needs and make a decision based on there own users. Are the users of there website always on the go? Or will they be looking at large-scale images at home from there Desktop computers. Each new website needs to base there decision on there budget and what there clients need the most. Lets look at the definitions:
  • Responsive Design: Designed for multiple devices, adjusting the design based on the device. Equal, but different.
  • Adaptive Design: Designed specifically for a mobile or tablet experience. Not equal and separate.
  • Native Application: A program designed specifically for iOS, Android or Windows. Different and separate.
  • No mobile design: Designed for desktop and tablet only.

Whats the difference between CMYK and RGB and why it can ruin your day?

Recently I had a client come to me with a common question and unfortunalty a common problem people run into when they get design work done by an amuetuer designer. Many times someoen looking for a business card design for example may jump online, do a quick search or maybe even post a quick add on craigslist looking for a designer to design them a business card and letterhead for there new business. The Designer does the job and then sends them over the file. Next you send your file to whichever printing place you are using to print your business cards and you sit back and wait a week for your cards to show up in the mail. The Day arrives, you open your box of brand new cards and the colors are completely off. Its not what the designer sent you so it must be the printing places fault right? Wrong. What happen is the designer showed you a file that was done in RGB color mode. This mode is made for computers to show the correct colors on your screen. But when you use an RGB file to print the colors come out different. Vise-versa, if you use a CMYK image online the colors will be off. RGB is for web and CMYK is for printing.