〉written by Justin The Designer 

In a competitive market, it’s crucial to distinguish your services from those of your competitors. What makes your offerings unique? Identifying and articulating the distinct qualities of your services or products is the first step towards defining your unique value proposition.

Begin by listing all the aspects that set your company apart. This exercise will help you pinpoint your unique added value. Once identified, the next step is to incorporate this value into your brand and identity. By clearly defining what differentiates you from competitors, you’ve already accomplished a significant task.

Now, focus on selecting keywords that best represent your unique value. Use these keywords to rename your services or products, thereby integrating your unique value into your company’s language and overall identity. This strategic alignment will enhance your brand identity and increase its appeal to potential clients.

Here’s a list of actionable items you can do to create content based around your brands new language.

Create a Social Media Campaign

Develop a Content Calendar: Plan a series of posts that introduce your newly titled services or products. Schedule these posts across various platforms like Instagram, Facebook, LinkedIn, and Twitter.

Design Eye-Catching Graphics: Use tools like Canva or Adobe Spark to create visually appealing graphics that highlight the new service names and their unique benefits. Include Icons or imagery that represent your businesses unique values.

Craft Engaging Captions: Write captions that not only describe the new offerings but also tell the story of how they add value to your clients.

Utilize Hashtags: Research and use relevant hashtags to increase the visibility of your posts. Make sure to use a hashtag for each of your new services/product titles. Remember to keep your hashtags limited on each post. A sweet spot is anywhere from 3 to 6 hashtags per post.

Update Your Website

Revise Service Pages: Update the service or product pages on your website with the new titles and detailed descriptions of what each offers.

Add Testimonials: Include customer testimonials that speak to the unique value and benefits of your services.

Optimize for SEO: Ensure that your new service names and descriptions are optimized for search engines to improve discoverability.